Know before you go
Potami — Potam to locals, from the Greek word for river — is the beach in the next bay south of Himarë's centre, about 2 km along the shore road. Plenty of visitors drive straight past it on their way to somewhere else, which is exactly why it stays relaxed.
The water is the reason to come. Small, smooth pebbles mean nothing clouds it, and even when the wind picks up it stays strikingly clear. Beach clubs rent sunbeds, there are free public stretches between them, and town is still close enough to walk back for dinner.